NBC's Big Move

Probably old news for most of you-- but I'm trying to keep people up to date.

If you didn't know, Jay Leno was supposed to be "bumped" from The Tonight Show next year because Conan O'Brien was already promised the job. Then, when Jay's ratings stayed high, and he didn't show signs of being ready to leave, NBC had a problem on its hands. ABC and most other major and minor networks were all chomping at the bit to land him because Jay had nowhere to go on NBC. And NBC didn't want to lose the long-time king of late night.

So NBC thought outside the box and gave Jay a nightly TV show at the 10 pm (9 pm for us CST people).

It's a bold move for a network as they're taking out an entire five hours of "regular" programming from its prime time schedule, but NBC has been trying to think outside the block for the last two years (remember the "no scripted programming in the first hour of prime time" idea that seems to have been forgotten?).

Looks like NBC (and I'm sure Jay as well) made out well. NBC has big holes in its schedule, and they'll get worse once ER signs off. And now they've got a proven player (albeit a "late night" one) that will produce a show that will ultimately end up cheaper than what NBC was putting on before.

It remains to be seen if Letterman will gain some ground without Jay as competition or whether Conan will hold on to the viewers.

It also remains to be seen how long this "experiment" lasts. If ratings go south, will they pull back a night or three? What will NBC air when there aren't new episodes? How about when NBC makes a large block for original programming like the three-hour Heroes premiere this season?

I'm sure NBC has thought about it, but, as usual, they remain tight-lipped.